Brand marketer based in Brooklyn, NY with an MBA in marketing and broad experience across sports and entertainment and fashion. I am a connector and collaborator who can navigate industries and execute creative cross-functional projects by building strong relationships with key stakeholders of all levels of organizations. I’m well-connected with leagues, brands, athletes, talent agencies, creative/production agencies, and cultural tastemakers — and I get things done.
super powers:
01 — events and experiences
02 — athlete & talent partnerships
03 — brand communications
2018 - 2024
National Basketball Players Inc. d/b/a THINK450
Manager of Player Marketing & IDEAS Lab
Drove revenue generating player-facing tentpole experiences with budgets ranging from $200K to $1M+, with immersive brand integrations, athlete and VIP engagement, and thoughtfully curated gifting moments around key NBA and cultural moments.
Executed marketing campaigns by activating active players based on the brand identity and desired talent profile/filters; brands included, but were not limited to, American Express, Chase, NBA2K, Michelob ULTRA, Kia, Amazon, AT&T, Tencent, DraftKings, and DoorDash
Project managed creative briefing process for organizational projects filtered through the IDEAS Lab
Led a collaborated effort with the finance team to optimize the player/talent and vendor payment process to increase efficiency, decrease payment delays by 20%, and provide visibility across business units, while managing $11M in player payments over 320 player activations
2017 - 2018
Deutsch NY
Executive Assistant
Provided administrative support, including heavy calendar management, expense reconciliation, and frequent travel arrangements, to the Chief Creative Officer, Chief Strategy Officer, SVP/Account Director, and the EVP/Head of Business Development
Acted as the liaison between project management, strategy, and creative teams to prioritize workloads to ensure campaigns and pitches met deadlines
2014 - 2016
The YOOX NET-A-PORTER Group
Sales Consultant
Excelled in a client-facing role as a top consultant by surpassing monthly, quarterly, and yearly sales and productivity benchmarks; ranked #1 in sales globally out of 200+ consultants in January 2015
Leveraged exceptional problem-solving skills and cross-functional communication to resolve escalated client issues while providing the highest level of client service and retaining business
Assisted clients with discovering new fashion trends, brands, and styles across the men’s (MR PORTER) and women’s (NET-A-PORTER and THE OUTNET) verticals; offered style and size/fit advice on RTW, diffusion, and global sportswear brands, among others
2014 - 2014
New York Yankees
Junior Sales Associate, Night Sales
Built strong relationships with clients and generated revenue in partial season ticket packages through cold calling (90+ calls daily), prospecting through personal network, and in-game visits
Managed prospects and season ticket inventory using Customer Relationship Management (CRM) tools and Ticketmaster Archtics to build client book
I also create “micro events” for clients with limited budgets. I have helped my clients commemorate celebratory moments by using smaller budgets to create big impact. For more information on freelance projects and micro events, visit joomaa.co